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1 – 1 of 1Vanessa Martins dos Santos, Adrian Kemmer Cernev, Guilherme Marzol Montandon Saraiva and Adriano Gonçalves Bida
Digital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of the…
Abstract
Purpose
Digital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of the organisations regarding a number of productive sectors. The objective of this study is to analyse these changes in the educational sector from the view of professors who produce content in digital platforms, such as the massive open online courses (MOOCs).
Design/methodology/approach
In-depth interviews were conducted with 10 Brazilian professors using MOOC. The methodology proposed by Bardin (2011) and the board’s guidelines (2013) were used for content analysis.
Findings
Positive aspects such as autonomy, higher financial gains, geographic coverage, quality of life and cheaper and quicker courses were identified in the present study, whereas negative aspects were disclosure and sales performed by faculty members, problems with technical support, demand for new skills (e.g. digital marketing), new teaching methods and opportunities perceived by the professors.
Research limitations/implications
The results found cannot be generalised to different publics and contexts.
Originality/value
The results contribute to a better understanding of the new business models on digital platforms as they show evidence of how these techniques are contributing to digital transformation of traditional sectors. This model can be used to connect professors who produce content to those who want to learn as well as to enable remote operations in educational institutions. Additionally, managers, CEOs and entrepreneurs of the sector can use MOOC as a reference when formulating their strategies.
Details